SOCIAL MEDIA AND DIGITAL ADVERTISING

 SOCIAL MEDIA AND DIGITAL ADVERTISING:

Social media refers to online platforms and applications that enable users to create, share, or exchange information, opinions, and other content. Social media has become a crucial tool for digital marketing as it provides a direct way for businesses to reach and engage with their target audience. Brands can use social media to promote their products, share content, and build their brand image.

Digital marketing refers to the use of digital channels, such as search engines, social media, email, and websites, to promote a brand and its products or services. It is a crucial aspect of modern-day marketing that involves using data and technology to understand customer behavior and deliver personalized, relevant, and effective marketing messages to them. Digital marketing enables businesses to reach a wider audience, measure their marketing efforts, and get real-time feedback on their campaigns. The ever-evolving digital landscape presents exciting opportunities for businesses to grow their brand and connect with customers.